Consumer Sustainability

Sustainability success for consumer products, is in many ways the easiest and equally in the most difficult categories to make changes to improve the sustainability footprint. Consumer sustainability will become very important in the future.

Equally the societal imperative to change is strongest here and this can lead to risks on charges of green washing.

At Infocus.earth we have experience of people in global, European, and local CMO and CCO roles in major brands of consumer products from Dove to Coca-Cola and McVITIE’S to Guinness. We have the experience of the culture change needed and the consumer pressures to change. Most of all we understand the pressure of volume that both desires change and makes it very difficult to please all stakeholders.

Success With Consumer Sustainability

What we have not found often is the change of culture at head office and in the manufacturing sites  or supply chain that can stage or at least signpost where the organisation wants to go.

• Our experience shows us that even amongst the Plan A for M&S or the lauded Unilever work under Paul Polman there were many possible actions and wins that did not feed down and across the organisation.
• We work hard on establishing a truthful picture of what is possible to change quickly, mid-term and longer terms. Simple things like the change or the commitment to change to renewable energy can make a big impact to consumer sustainability.

Packaging & Distribution

Changes to packaging and distribution will happen with collaboration with previously viewed competitors, with innovation and with sector led initiatives but we know from experience that waiting for others is not the only answer – we help you create a programme that makes you, your staff and your consumers proud, we track it with you, we recommend transparency on progress and we have found that all works well for consumer sustainability.